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The Improve Rooms- Sure Compressed

Last night I attended an event for the launch of Sure’s new compressed deodorant where they had teamed up with the industry’s hottest talent to unveil The Improve Rooms.  
This was a wonderful opportunity to have one to one sessions with experts in Fashion, Beauty, Nutrition, Careers and Photography. The event took place in a beautiful Georgian townhouse situation in Fitzroy Square where I was free to meander from room to room chatting to the experts. My first point of call was the cocktail bar where the lovely bar staff were whipping up wonderful concoctions- I opted for the Candyfloss Martini which was very fun to watch them make. 

I then headed over to the kitchen to chat to the lovely Madeleine Shaw about her secrets on eating and living well. She said that eating well is a lifestyle choice and not just a quick fix- the best thing you can do for your diet is to buy whole foods, organic produce and cut out sugar. She also divulged her number one beauty tip of using coconut oil for a moisturiser, make-up remover and hair mask- this has been added to my Whole Food’s shopping list. We then got to sample some delicious good for you strawberry smoothies  and nutritious sweet treats.  

I then made my way up the beautiful staircase to find the wonderfully talented, celebrity stylist Grace Woodward, offering up her advice in fashion and styling. I think this may have been my favourite part of the evening as Grace is such an easy person to talk to and made me feel instantly comfortable. We sat and chatted fashion and styling and she told me how the shade for Autumn will be different shades of pinks from light dusty pinks all the way to dark almost plum shades. She also said that heavy men’s tailoring will be the go to style for A/W13- ‘If you’re going to try your hand at heavy tailoring then I would almost suggest that you just buy a men’s jacket’.
She gave great advice on how you can completely update your wardrobe throughout the seasons by simply adding 5 key pieces- ‘by investing in 5 key pieces you can get the most out of your wardrobe without having to shop constantly’. For the 5 key pieces Grace suggested investing in textured pieces , new shapes and a great coat.

The main thing I took away from my talk with Grace was to buy a good A/W coat as this will be one of your staple items that can instantly update your look. We agreed that bright coloured coats are the way to go this season to instantly perk yourself up and others around you. It was an absolute pleasure to have a one to one season with Grace and I wish her all the best in the remainder of her pregnancy.  

Towards the end of the evening I finally made my way over to talk the Research and Developer behind the new compressed Sure deodorant. The main reason I don’t use spray deodorant is I travel around quite a lot and don’t like carrying around huge spray cans- I guess I’m probably their target audience. You’d be mistaken in thinking that because of the smaller size you’d end up with less product but that’s not the case, the developers have simply removed a percentage of the gas but kept the same amount of product. This means it will last just as long as a full sized product- I’m definitely a fan as it means I can fit one in my handbag when I’m out and about.

I think The Improve Rooms are such a great concept and if you get a chance to attend any I’d definitely recommend even if you only get chance to chat to one of the experts. 

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